1731 : Michel Bouchard (1681-1755), a cloth merchant from the Dauphiné (a region in the French Alps), set up business in Volnay with proceeds of the sale of his possessions in the Dauphiné..

1751 : His son, Joseph Bouchard (1720-1804), established a business in his own name in Beaune. Besides cloth, he began selling Burgundian wines and started acquiring some property of his own. His business began to grow significantly.

1756 :A succession of various business partnerships with :

- Joseph Bouchard and Gaydet in 1756
- Joseph Bouchard and Tainturier in 1765
- Joseph Bouchard and Company in 1775
- Joseph Bouchard Père et Fils (Father and Son) and Patriarche in 1783

The first vineyard acquisitions by Domaine Bouchard Père & Fils

1775 : Joseph Bouchard acquired an estate in Volnay and a house in Beaune. The vineyards located in Volnay included among others some parcels which are still famous today, such as Les Caillerets, Les Chanlins and Les Taillepieds.
The House started to expand seriously under the ownership of Joseph Bouchard’s son, Antoine Philibert Bouchard, known as "le Centenaire" (the Centenarian) (1759-1860).

1760 : Birth of Rose Judith Theodorine Dechaux, who later married Antoine Philibert Bouchard. Through this marriage the Centenarian inherited the coat of arms of Rose Judith Theodorine Bouchard’s grandfather, Gaspard Maufoux. These figured partly in the origins of the current coat of arms of the House of Bouchard Père & Fils.

1779 : Antoine Philibert Bouchard's brother-in-law gave him some vineyard land in the Beaune Premier Cru "Cent Vignes" parcel.

From 1785 : Business concentrated on the sale not only of the wines coming from the domaines acquired in Volnay, but also of those bought from other domaines. Bouchard Père & Fils moved to Rue Saint Martin in Beaune.

The French Revolution, the sale of the confiscated goods by the French revolutionary government, and the expansion of Domaine Bouchard Père & Fils.

In 1789, following the French Revolution, the Burgundian vineyard was split up. Great Houses such as Bouchard Père & Fils were able to assess the terroirs immediately and took part in the reconstitution of the main pre-revolution properties. As a result, they bought vineyards which had formerly belonged to the abbeys and also to the nobility who had emigrated.

1791 : Sale of the property owned by the Abbey of Maizières in the Beaune vineyards, in the parcels of Clos Saint Landry, Avaux and Theurons, among others. The parcels were sold to Bouchard Père & Fils and the bill of sale was signed Bouchard Fils "in the name of my father" by Antoine Philibert Joseph Bouchard. From then on Clos Saint Landry became a monopoly of Bouchard Père & Fils (meaning Bouchard Père & Fils had exclusive ownership of the whole vineyard).

Acquisition of other Church properties :

- Property of the Chartreux of Beaune with some of their land
- Vineyards located in Beaune Marconnets, from the Nuns of the Visitation
- Vineyards located in Beaune Avaux, a former property of Saint Honoré’s Chapel


Acquisition of the first parcels in the famed "Vigne de l’Enfant Jésus" (Vineyard of the Infant Jesus) in Beaune.